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Case study · Hoa Aloha: Outrigger canoe

More than a sport.

Hoa Aloha post with a Portuguese line about how the wind changes everything: an outrigger canoe on the water, in front of the word wind in large letters.
Brand
Hoa Aloha
Format
Direct with the client
Year
2026
Areas
Social media, Motion design

Context

Content for an outrigger canoe club in Niterói, bringing together technique, history and community.

My role

Content strategy, copywriting, photos and videos, profile management and creation of the pieces.

Deliverables

Carousels, educational posts, stories and the reel "Where to start a new sport in Niterói?".

The work

Carousel with 5 slides

Carousel with 5 slides

Carousel with 6 slides

Carousel with 8 slides

Carousel with 8 slides